he fight is on to recruit and retain the new age worker. Your recruiters can now easily discover and screen them using the Digital Recruitment Tools and this can make them more empowered than previously unimagined ways. The digital tools can also support your employees looking for an internal career move by highlighting opportunities and helping employees become more engaged, more fulfilled, and more effective as their careers progress.
Accelerating digital, video, and cognitive technologies and ever-increasing transparency are quickly changing how recruiters find and court skilled employees. Rather than continuing to focus on sourcing and selection, recruiters are now relationship builders and managers. They are looking to enable a positive candidate experience for new employees—a task that requires both new responsibilities and new skills.
Savvy recruiters will continue to embrace new technologies and hone their relationship-building skills. Indeed, this is the promise of cognitive recruiting. As AI and other technologies take over the basic, timeconsuming tasks of sourcing candidates, human jobs will shift. A recruiter in this new world can add value by building psychological and emotional connections with candidates and constantly strengthening the employment brand.