n a talent landscape where competition intensifies every year, effective sourcing is a must. It’s the way to create and develop robust talent pipelines with pools of vetted, highly qualified job seekers to draw on as requisitions are opened. So, when role vacancies or company growth create a need, you don’t find yourself in a mad, ineffective scramble for the right skill sets.
Accelerating digital, video, and cognitive technologies and ever-increasing transparency are quickly changing how recruiters find and court skilled employees. Rather than continuing to focus on sourcing and selection, recruiters are now relationship builders and managers. They are looking to enable a positive candidate experience for new employees—a task that requires both new responsibilities and new skills.
Savvy recruiters will continue to embrace new technologies and hone their relationship-building skills. Indeed, this is the promise of cognitive recruiting. As AI and other technologies take over the basic, timeconsuming tasks of sourcing candidates, human jobs will shift. A recruiter in this new world can add value by building psychological and emotional connections with candidates and constantly strengthening the employment brand.